RML Advances 'CARETAKER' Strategy to Create Unique Activities for Clients, Aiming to Be the Top Choice for Luxury Customers
RML (Raimon Land Public Company Limited), a leader in the luxury and ultra-luxury real estate development sector with over 36 years of delivering exceptional customer care, is advancing its 'CARETAKER' strategy by creating new activities for its valued clients through partnerships with leading brands. Kicking off its first campaign of 2024, RML has teamed up with M Spa International, a world-renowned spa developer and manager under the Minor Group, to host the 'RML X Longevity Hub by Clinique La Prairie' event. This premier health check-up program offers consultations and comprehensive holistic health treatments tailored for RML's important clients at the Longevity Hub by Clinique La Prairie, the first ultra-luxury health center from Switzerland in Southeast Asia, located on the 15th floor of The St. Regis Bangkok, from February 17 to 18, 2024. VIP guests from various business sectors will participate in numerous activities, including Ning-Panyachalee Penchat, Ple-Jariya De Spencer, Lek-Krakanok Yongsakul, Oi-Uraiporn Chalermthararakorn, and Parn-Parnman Pojjanaprapan.

Mr. Korn Narongdej, Chief Executive Officer of RML, stated, "Throughout our business journey, RML has never stopped striving to provide exceptional experiences for our valued clients. This year, we are committed to elevating customer care under the 'CARETAKER' strategy to create an unparalleled experience in every aspect and to maintain our position as the top choice in our clients' minds. This year, we plan to create activities in a different format covering three key dimensions, which include:
- The Moments Behind Velvet Rope: Offering experiences that fulfill the essence of a luxury lifestyle through events where important clients receive VIP access like celebrities from renowned luxury lifestyle brands across various industries.
- The Special Treats: Enhancing impressions with continuous care through gifts during special occasions, allowing important clients to cherish every moment as a thank you for their ongoing trust in RML.
- The Benefits & Perks: Providing value with exclusive privileges from RML and various benefits from partner brands reserved solely for RML clients.

Mr. Harit Laksanayothin, Senior Director of Marketing at RML, added, "We are launching our first event of the year under the campaign 'RML X Longevity Hub by Clinique La Prairie' in collaboration with the Longevity Hub by Clinique La Prairie, the first ultra-luxury health center from Switzerland in Southeast Asia. We are offering a Well-Being enhancement program through the 'Health and Detox Purity' workshop, focusing on detoxifying the body and boosting immunity for a strong and youthful appearance. Clients will have the opportunity to meet with expert doctors to analyze their body mass index and receive in-depth health advice before undergoing treatment programs to address individual health issues in one day."

Ms. Sutthida Sutthipongchai, Director of Partnerships, Brand Development, and Products – Spa and Wellness at M Spa International Co., Ltd., stated, "We believe that good health is not just the absence of illness but also encompasses physical, mental, and spiritual well-being. It is a great honor for us to conduct a workshop to enhance Well-Being, providing knowledge for creating balanced health from the inside out for RML's valued clients, who are also committed to the quality of their clients' lives. We hope to have opportunities to collaborate on beneficial activities like this in the future."









